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Standing Room Only (Hardcover)

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Description


Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies, music, theater, and dance organizations can fulfill their artistic missions.

Product Details
ISBN: 9780875847375
ISBN-10: 0875847374
Publisher: Harvard Business Review Press
Publication Date: January 1997
Pages: 560
Language: English